Certified Google Ads Expert in India — Managed by a Google Partner
Get highly targeted traffic and real conversions from a certified Google Partner. Led by Aditya Paul — 6+ years in performance marketing, ₹50M+ in managed ad spend, 96% client retention. No wasted budget. Just campaigns built to make you money.
Recognised, Certified & Trusted
Every Google Ads Format, Expertly Managed
From Search and Shopping to Video and Performance Max — we run every format that fits your goal, on the budget you can support.
Search Ads
Appear at the top of Google when people search for your products or services. The single highest-intent placement online — perfect for capturing customers who are ready to buy right now.
Shopping Ads
Feature your products with images, prices, and links directly in Google Search. Built for online stores that want to attract browsers already comparing options.
Display Ads
Visually rich ads across millions of websites, YouTube, and Gmail. Best for brand awareness and staying visible to your audience wherever they spend time online.
Video Ads
Engage audiences through creative video on YouTube. Strong for brand awareness, product demos, and building trust through story rather than just claims.
Performance Max
AI-powered campaigns that automatically optimise across every Google surface — Search, YouTube, Display, Shopping, Gmail, Maps. Best used once you have solid conversion data to feed the algorithm.
Remarketing Ads
Bring back visitors who left without converting. Remarketing consistently delivers the lowest cost per lead of any ad type — because you're speaking to people who already know you.
Fixed Monthly Fees. No Hidden Charges.
You own your ad account. No lock-in. Ad spend is billed separately by Google.
For small businesses spending less than ₹50K (<$1k)
- Scope
- Service: 1
- Campaigns: 2–3
- Products
- Website: 1
- Location: 1
- Keywords: 6
- Ad Copies: 10
- Ad Types
- Search Ads
- Shopping Ads
- Video Ads
- Display Ads
- Performance Max Ads
- App Installation
- Remarketing
- Search Remarketing
- Display Remarketing
- Video Remarketing
- Remarketing
- Setup & Tracking
- Conversion Setup
- Tag Manager
- Google Analytics
- Merchant Center
- Pixel Integration
- Support & Extras
- Competitor Analysis
- Email, Chat Support
- Priority Support
- Free Landing Page
- Dedicated Manager
- Monthly Report
For growing businesses spending under ₹1.5L (<$1.5k)
- Scope
- Service: 2–3
- Campaigns: 2–5
- Products: 30
- Website: 1
- Location: 3
- Keywords: 50
- Ad Copies: 20
- Ad Types
- Search Ads
- Shopping Ads
- Video Ads
- Display Ads
- Performance Max Ads
- App Installation
- Remarketing
- Remarketing
- Display Remarketing
- Video Remarketing
- Remarketing on Meta
- Setup & Tracking
- Conversion Setup
- Tag Manager
- Google Analytics
- Merchant Center
- Pixel Integration
- Support & Extras
- Competitor Analysis
- Email, Chat Support
- Priority Support
- Landing Page
- Dedicated Manager
- Monthly Report
For growing businesses spending under ₹2.5L (<$2.5k)
- Scope
- Service: 3–6
- Campaigns: 6–10
- Products: 100
- Website: 1
- Location: 10
- Keywords: 100
- Ad Copies: 40
- Ad Types
- Search Ads
- Shopping Ads
- Video Ads
- Display Ads
- Performance Max Ads
- App Installation
- Remarketing
- Search Remarketing
- Display Remarketing
- Video Remarketing
- Remarketing on Meta & Google
- Setup & Tracking
- Conversion Setup
- Tag Manager
- Google Analytics
- Merchant Center
- Pixel Integration
- Support & Extras
- Competitor Analysis
- Email, Chat Support
- Priority Support
- Free Landing Page
- Dedicated Manager
- Monthly Report
For large businesses spending up to ₹50L ($100k)
- Scope
- Service: 7–15
- Campaigns: As Required
- Products: Unlimited
- Website: 1
- Location: Wherever Suitable
- Keywords: Unlimited
- Ad Copies: Unlimited
- Ad Types
- Search Ads
- Shopping Ads
- Video Ads
- Display Ads
- Performance Max Ads
- App Installation
- Remarketing
- Search Remarketing
- Display Remarketing
- Video Remarketing
- Remarketing on Meta
- Setup & Tracking
- Conversion Setup
- Tag Manager
- Google Analytics
- Merchant Center
- Pixel Integration
- Support & Extras
- Competitor Analysis
- Email, Chat Support
- Priority Support
- Free Landing Page
- Dedicated Manager
- Weekly Report
* Terms and Conditions Apply. +18% GST applicable on Indian prices. Ad spend billed separately by Google.
How We Build Google Ads Campaigns That Actually Convert
Most Google Ads accounts we audit are leaking 40–60% of their budget on wasted clicks. Our process fixes that on day one — and keeps compounding gains from there.
Research First, Spend Later
Before we spend a rupee, we map out who your best customers are, what they search, what they don't, and what your competitors are bidding on. High-intent keywords beat high-volume keywords every time.
Landing Page Alignment
Ads don't convert on their own — landing pages do. We check every landing page against the ad's promise. If the message doesn't match, we fix that before scaling spend.
Conversion Tracking Setup
Every campaign starts with proper conversion tracking, Google Tag Manager, and event setup. If you can't measure the outcome, you can't optimise for it — most accounts we take over have tracking bugs quietly hiding real performance.
Negative Keyword Sculpting
Negative keywords are where most spend is saved. We build robust negative lists in the first week and update them monthly, so your budget stays on searches that actually convert.
Bid Strategy Optimisation
Manual CPC, tCPA, Maximise Conversions — each strategy has its moment. We match the bid strategy to your campaign maturity and the amount of conversion data available, rather than defaulting to whatever Google recommends.
Continuous A/B Testing
Ad copy, headlines, extensions, and landing page variants — always testing, always learning. Small weekly wins compound into significantly lower cost per lead over 90 days.
Common Google Ads Mistakes That Waste Your Budget
Most Google Ads accounts we audit are burning budget on the same handful of avoidable mistakes. Here's what we look for first — and what we fix on day one.
Google Ads has become genuinely powerful — and genuinely easy to get wrong. The platform's defaults are designed to increase your spend, not your conversions. Without an experienced hand steering, small mistakes quietly compound into wasted rupees every day.
- Running broad match keywords without negative keyword lists — wastes up to 60% of budget
- Not having conversion tracking set up before spending a single rupee
- Sending all ad traffic to your homepage instead of dedicated landing pages
- Ignoring Quality Score — low scores mean you pay 2–3× more per click than competitors
- Not testing multiple ad copies — one winner can improve CTR by 30-40%
- Setting campaigns and forgetting them — Google Ads requires weekly optimisation
- Targeting too broad an audience — more reach means less relevance and higher costs
If two or more of the above sound familiar, you're not alone — we see it in almost every audit we run. The good news: each is fixable within the first month if the account is in the right hands.
What to Expect When WebAdis Manages Your Google Ads
No mystery, no marketing-speak. Here's what the first 90 days look like when you hand your account to us — and why most clients see cost per lead drop 30–50% by month three.
In month one, we focus on setup and data collection. By month two, we're making data-backed optimisations. By month three, most clients see a 30–50% improvement in cost per lead compared to their previous campaigns.
The pace is deliberate. Rushing straight into aggressive bidding without a clean data foundation is how ad budgets disappear. We move fast where fast helps — and slow where slow saves you money.
- Week 1–2: Full account audit, keyword research, campaign structure planning
- Week 3–4: Launch campaigns with conversion tracking and Tag Manager
- Month 2: First round of data-driven optimisations and negative keyword expansion
- Month 3: Scale what's working, pause what isn't, test new ad formats
- Ongoing: Weekly bid adjustments, monthly reporting, quarterly strategy reviews
By the end of month three you should be looking at a leaner account, a lower cost per lead, and a clear line of sight on which channels and creatives are pulling their weight. That's the baseline — we build from there.
What is Google Ads and Why Does Every Business in India Need It?
Google Ads (formerly Google AdWords) is the world's largest and most powerful online advertising platform, allowing businesses to display ads across Google Search, YouTube, Gmail, Google Maps, and millions of partner websites. When someone in India searches for a product or service you offer, Google Ads puts your business at the very top of the results — before the organic listings.
Unlike SEO, which takes months to show results, Google Ads delivers traffic within hours of launch. You only pay when someone clicks your ad, making it one of the most cost-efficient advertising channels available to Indian businesses of any size — from solo consultants to enterprise e-commerce stores.
"Google processes over 8.5 billion searches per day. That's 8.5 billion opportunities to put your business in front of people who are actively looking for what you sell."
For a business in India, that reach is life-changing. A local service business can be visible to customers three streets away or thirty cities away, at exactly the moment they're searching. A D2C brand can compete with much larger players on specific keywords. And every rupee spent is tracked back to a click, a call, or a purchase — something no traditional ad channel can offer.
Why You Need a Certified Google Ads Expert — Not Just Anyone
Running Google Ads without expertise is one of the most expensive mistakes a business can make. Without proper keyword research, negative keyword lists, quality score optimisation, and conversion tracking, most self-managed campaigns waste 60–70% of their budget on irrelevant clicks that never convert.
A Google Ads certification isn't a marketing badge — it's a signal that the account is being run by someone who's spent thousands of hours inside the platform. That experience is worth more than any tool or template.
- Proper keyword research identifies high-intent, low-cost opportunities your competitors miss
- Negative keyword lists eliminate wasted spend on irrelevant searches
- Quality Score optimisation reduces your cost per click by up to 50%
- Conversion tracking ensures you know exactly which keywords drive revenue
- A/B testing ad copies continuously improves click-through and conversion rates
- Bid strategy optimisation maximises your budget efficiency round the clock
Every business that hires an experienced Google Ads expert saves the equivalent of their management fee, twice over, in the first quarter — from what we stop wasting on the wrong keywords, wrong bids, and wrong audiences.
Not sure Google Ads is the right first channel? If your customers spend more time browsing than actively searching, Facebook and Instagram Ads might get you there faster — we run both, and can help you choose the one that fits your business now. As a Kolkata-based digital marketing agency, we build strategies across both channels, not just one.
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Who Is Aditya Paul, Your Google Ads Expert?
Behind every WebAdis campaign is one person who takes it personally — Aditya Paul, founder of WebAdis and a certified Google Ads expert in India. A recognised Google Partner, Aditya is hands-on with every account we run.
Over the years, Aditya has personally managed ₹50M+ in ad spend across 50+ industries and helped clients in 20+ countries turn clicks into real customers. The proof is in the numbers: a 96% client retention rate.
What Google Ads Clients Say About Us
I had been putting off building a proper website for almost a year. A friend suggested WebAdis — best decision I made. Patient with my changes, hit the deadline, and the site gets me compliments from customers every day.
From the moment I reached out, the team was professional, friendly, and incredibly responsive. They went above and beyond to ensure my needs were met. I highly recommend WebAdis to anyone looking for excellent service.
I was burning through my budget with almost nothing to show. They audited, cleaned up wasted spend, and restructured everything. Within the first month, cost per click dropped noticeably and I was getting qualified leads.
Once WebAdis took over, they tightened targeting and reworked keywords — suddenly we were getting enquiries from people actually ready to book. Cost per lead dropped significantly.
WebAdis ne mere Insurance business ke liye Facebook aur Google Ads dono run kiye. Kafi achhe insurance leads mile or achhe customer inquiries bhi aaye. Very satisfied with their service.
My boutique was mostly word of mouth before I found this agency. Now customers find me through Google, Instagram, even Facebook. Didn't think it would make such a big difference this fast.
WebAdis helped my Sound business get quality leads through Google Ads. Their team is very professional, supportive, and always available when needed. Highly recommended.
WebAdis has done an excellent job working with us to develop our brand and website just as we had imagined it. Awesome team and superb management. One stop solution for digital marketing.
Frequently Asked Questions
Our management fee starts from ₹5,999/month. This is separate from your ad spend, which is billed directly by Google. We offer four plans to suit different business sizes and budgets.
No. You can start with a modest daily budget and scale up as you see results. We help you set a budget that makes sense for your business goals and competitive landscape.
You can start seeing traffic and leads within days of launching. However, the best results come after 4–8 weeks of optimisation, when we've gathered enough data to refine targeting and ad copy.
Google Ads works for almost every business type — from local service providers to e-commerce stores and B2B companies. In your free consultation, we'll tell you honestly whether Google Ads makes sense for your goals.
Aditya Paul, the founder of WebAdis, personally manages every account. You talk directly to the expert, not a junior team.
Yes. We offer a free account audit that identifies exactly where your budget is wasted. No obligation — just honest answers.
We manage Search, Shopping, Display, Video, Performance Max, and Remarketing campaigns — or any combination that fits your goals and budget.
Yes. Contact us through our website or call +91-9477175247 for a free 30-minute strategy session. We'll review your current situation and recommend what would work best.
Google Ads Expert — By City
We manage Google Ads campaigns for businesses across India. Find your city below for location-specific information.