If you’re looking for a Google Ads expert for Chiropractors, you can contact WebAdis. Our pricing starts at just $150/month, and we specialize in delivering patient leads for chiropractic clinics across the globe.
But if you’d prefer to do it yourself, here’s a complete guide on how to run successful and profitable Google Ads campaigns for chiropractors.
Why Chiropractors Should Use Google Ads
As a chiropractor, your ideal patients are actively searching for solutions like “chiropractor near me,” “back pain relief,” or “spinal adjustment clinic.” Google Ads puts your clinic directly in front of these high-intent searchers, at the exact moment they’re looking for help.
Here’s why Google Ads is a game-changer for chiropractic clinics:
- High Intent Traffic: You’re targeting people who are already looking for care.
- Fast Results: Unlike SEO, you don’t have to wait months to rank.
- Local Targeting: Show ads within 5–15 km of your clinic.
- Trackable ROI: Know exactly how many clicks, calls, and bookings you’re getting.
- Scalability: Increase your ad spend when the campaign is working—no ceiling.
Whether you’re a solo practitioner or running a multi-location practice, Google Ads can become your #1 lead source when executed correctly.
Understanding Patient Search Intent
Not every searcher is the same. Some are ready to book now, others are researching.
Common Chiropractic Search Terms:
- “Chiropractor near me”
- “Best chiropractor for back pain”
- “Neck pain treatment”
- “Chiropractic adjustment clinic”
- “Emergency chiropractor open now”
You want to target local, urgent, and service-specific keywords. That’s where the real patient leads are.
Also, make sure your campaign includes call extensions and location targeting, so people can call or find your clinic immediately.
Campaign Types That Work Best for Chiropractors
Not all Google Ads campaigns are created equal. Here’s what works best for clinics:
1. Search Campaigns
Your best bet for high-converting leads. These show your ads when someone types a keyword directly related to your service.
2. Performance Max Campaigns
If you’ve connected your Google Business Profile and have a solid landing page, Performance Max can automatically run ads across Search, YouTube, Maps, Gmail, and Display.
3. Display Campaigns
Great for retargeting website visitors who didn’t book the first time or creating local brand awareness.
4. YouTube Ads
You can use short educational or testimonial videos to build authority and stay top-of-mind for local prospects.
Step-by-Step Guide to Creating a High-Converting Google Ads Campaign for Chiropractors
Let’s walk through the exact process we use to create campaigns that bring in real patient leads:
1. Set Up Google Ads & Conversion Tracking
Before spending a single rupee or dollar, set up conversion tracking:
- Install Google Tag Manager (GTM)
- Link your website to Google Ads & GA4
- Set up conversions: calls, contact form submissions, online bookings
- Use Google’s call forwarding or tools like CallRail
Why this matters: You can’t improve what you don’t track. Conversion data tells you exactly which keywords, ads, and audiences are working.
2. Keyword Research
Find keywords that reflect real patient intent. Use Google’s Keyword Planner or Ubersuggest.
Focus on:
- “Chiropractor near me”
- “Back pain chiropractor”
- “Neck pain relief”
- “Chiropractic spinal adjustment”
Group them based on:
- Condition (back pain, neck pain, sciatica)
- Services (adjustments, emergency care)
- Location (your city or area)
3. Set Up the Campaign in Google Ads
Choose “Leads” as your campaign goal and select the Search Network.
- Location targeting: within a 5–15 km radius of your clinic or city
- Budget: start with ₹800–₹1200/day ($20–$25/day)
- Bidding Strategy: Start with Manual CPC, then switch to Maximize Conversions after data builds
4. Create Tightly Grouped Ad Groups
Don’t put all keywords in one ad group. Create themed groups like:
- “Chiropractor Near Me”
- “Back Pain Relief”
- “Emergency Chiropractic Care”
- “Neck Pain Chiropractor”
Each ad group should have its own tailored ads and landing page message.
5. Write Compelling Ad Copy
Stick to this formula:
- Headline 1: Targeted keyword (e.g., “Back Pain Chiropractor”)
- Headline 2: Benefit (e.g., “Same-Day Appointments”)
- Headline 3: Call to action (e.g., “Book Online Now”)
- Description: Highlight your USP — “Certified Doctor | 20+ Years Experience | Open Late”
6. Use All Relevant Extensions
Extensions increase your ad’s size and visibility — for free.
- Call Extensions — Let people call with one click
- Location Extensions — Show your clinic on Maps
- Sitelinks — Link to “About”, “Reviews”, “Book Now”
- Callout Extensions — “Certified”, “Walk-ins Welcome”, etc.
7. Build a Landing Page that Converts
Don’t send traffic to your homepage. Create a dedicated landing page with:
- Clear headline: “Get Relief from Back Pain Today”
- Contact form or phone number above the fold
- Real testimonials and clinic photos
- Mobile-first design
8. Use Negative Keywords
Filter out non-buying traffic by excluding terms like:
- “free”
- “courses”
- “chiropractor jobs”
- “how to become a chiropractor”
- “insurance coverage”
This keeps your spend focused on actual patients.
9. Monitor, Optimize, and Scale
After launching, monitor performance weekly:
- Check Search Terms Report — add new negatives
- Pause low-performing ads or keywords
- Boost budget on winning ad groups
- Track conversions, not just clicks
Pro Tips from a Google Ads Expert for Chiropractors
- Use ZIP codes in ad copy for hyperlocal targeting
- Run Call-Only ads during peak clinic hours
- Retarget past website visitors with display ads
- Split test ads weekly for best CTR
- Use “Competitor Name Targeting” (if allowed in your region)
Common Mistakes Chiropractors Make (and How to Avoid Them)
- Not using conversion tracking
- Using only broad match keywords → wasted spend
- No negative keywords → junk traffic
- Generic landing pages
- Set-it-and-forget-it campaigns → performance drops over time
Should You Hire a Google Ads Expert for Chiropractors?
If you’re busy seeing patients or unsure how to structure your campaigns properly, it’s smarter to hire a specialist.
WebAdis is a Google Partner agency with experience running ads for healthcare and chiropractic clients. We:
- Research high-converting keywords
- Write persuasive ad copy
- Set up tracking, structure campaigns, and optimize weekly
- Provide regular reports and ongoing support
All of this starts at just $150/month — which is possible because we operate from India while serving clients globally.
Why WebAdis is the Right Choice
- Google Partner Certified
- Experience with Chiropractic & Medical clients
- Conversion-optimized campaigns
- Transparent reporting
- Affordable pricing for international clients
Final Thoughts
Google Ads is one of the fastest and most cost-effective ways to attract more chiropractic patients. Whether you’re offering spinal adjustments, back pain relief, or holistic care — showing up at the right time on Google makes all the difference.
If you want expert help, WebAdis offers Google Ads services for chiropractors starting at $150/month. Contact us today — and let’s bring more patients to your clinic while you focus on healing them.
