In today’s competitive renewable energy market, solar companies must do more than offer excellent panels and installation — they need visibility. With more people searching for solar solutions online, Google Ads for Solar Companies has become a game-changer in driving qualified leads and increasing ROI. If you’re a solar business looking to fill your pipeline with serious buyers, Google Ads is your most effective shortcut to results.
At WebAdis, we’re not just any PPC agency. We’re a Google Ads Agency for Solar Companies with hands-on experience running high-converting ad campaigns in this exact niche. Whether you’re a local installer or a national solar panel distributor, our team knows what works in your market.
We offer full-service Google Ads account management starting at just $120/month, providing expert-driven PPC strategies tailored specifically for solar brands.
Why Google Ads Is a Must for Solar Companies
Solar energy has seen a massive boom in recent years, and the competition has only gotten tougher. Homeowners and businesses alike turn to Google to find solar panel installers, compare quotes, and research renewable energy options. That means if your business isn’t showing up on Google’s first page — especially in paid results — you’re missing out on revenue.
Here’s why Google Ads Expert for Solar Companies is essential:
1. Instant Visibility in a Crowded Market
SEO takes time. But Google Ads gives you immediate exposure at the top of search results, making sure your brand is seen by users actively searching for solar solutions.
2. Highly Targeted Leads
With advanced targeting options like location, keywords, devices, demographics, and time of day, you reach only the people most likely to become your next customers.
3. Trackable ROI
Every click, lead, and conversion is trackable. You’ll know exactly how much you’re spending and what you’re getting in return. With the right strategy, your cost per lead drops while conversions rise.
4. Geo-Targeting for Service Areas
Want to only show your ads in specific cities or states where you operate? Google Ads allows you to fine-tune your targeting so your budget is never wasted.
What Makes WebAdis the Right Google Ads Agency for Solar Companies?
We know the solar industry inside and out — from residential solar installation to commercial rooftop projects. Our campaigns are not cookie-cutter. We build each one specifically around your goals, target market, and competition.
Key Reasons Solar Clients Choose WebAdis
Here’s a breakdown of the bullet points:
- Deep experience with solar lead generation
You know how to attract serious, high-intent leads — not just website visitors or random clicks. Your strategies are tested and proven in the solar space. - Strategic use of Local Service Ads + Search + Display
WebAdis doesn’t just rely on one type of ad. You combine different ad formats:- Local Service Ads (LSAs) to dominate local search.
- Search Ads for users actively seeking solar services.
- Display Ads for branding and retargeting.
- Customized landing pages that convert
Instead of sending people to a basic homepage, you design conversion-optimized landing pages. These are built to capture leads quickly by including trust elements, contact forms, and strong calls to action. - Transparent monthly reporting
Clients receive clear and easy-to-understand reports, so they can see:- How many leads they got
- What was spent
- What worked (and what didn’t)
- Affordable management fee starting at $120/month
While many agencies charge hundreds or even thousands, WebAdis offers professional-level service at just $120/month, making it highly attractive for small to mid-sized solar companies.
Final Line: “We don’t just run your ads — we build your solar pipeline.”
This line means your service goes beyond just setting up ads. WebAdis is focused on long-term growth, consistently feeding the client’s sales team with quality solar leads — helping them build a reliable, scalable customer acquisition system.
How Our Google Ads Experts for Solar Companies Create Winning Campaigns
Not all ad managers are equal. Our Google Ads Experts for Solar Companies understand the buyer’s journey and use proven tactics to get results. Here’s a step-by-step overview of how we do it:
1. Keyword Research Focused on Solar Buyer Intent
What it means:
WebAdis doesn’t just pick random keywords. Your experts do deep research to find high-intent keywords — the kind that people type into Google when they’re ready to buy solar services, not just researching.
Examples of buyer-intent keywords:
- “Best solar panel installer near me” – shows the user is ready to hire.
- “Residential solar installation quote” – signals that the user wants pricing info now.
- “Commercial solar system cost” – perfect for B2B or corporate solar leads.
This ensures your ads only show to serious buyers, improving lead quality and reducing wasted spend.
2. Crafting Laser-Targeted Ad Copy
What it means:
Once the right keywords are selected, your team writes Google Ads that speak directly to what solar buyers care about. These ads highlight strong selling points to attract more clicks.
What goes into the ad:
- Unique offers: “Zero down financing,” “Free consultations,” “25-year warranty”
- Location-based trust: like “Serving [City/State]”
- Strong CTA: “Get Free Quote,” “Book a Free Call,” “Schedule Now”
These make the ad highly relevant and clickable, improving your click-through rate (CTR).
3. High-Converting Landing Pages
What it means:
Instead of sending people to your general homepage, WebAdis creates dedicated landing pages designed to turn visitors into leads. These pages are custom-built for your solar offer and your service area.
Landing pages include:
- Clear headlines (“Go Solar & Save Today!”)
- Contact forms or “Request a Call” buttons
- Trust badges (like Google Reviews, licenses, warranties)
- Testimonials or client reviews
This helps maximize conversions, meaning more leads without increasing your ad budget.
4. Smart Bidding Strategies
What it means:
Your Google Ads Experts use smart bidding tools powered by Google’s AI to get the most from your budget.
Some common bidding strategies used:
- Maximize Conversions – Automatically adjusts bids to get you more leads.
- Target CPA (Cost Per Acquisition) – Google aims to get leads at your target price.
- Manual CPC (Cost Per Click) – For more precise control if needed.
Using the right bidding method helps you stay competitive without overspending, even in markets where many solar companies are bidding.
5. Constant Optimization
What it means:
WebAdis doesn’t just “set and forget” your campaigns. Your team monitors them weekly and makes strategic changes to:
- Pause underperforming keywords
- Test new ad copy
- Adjust bidding for better cost efficiency
- Improve landing page layout or call-to-action
- Expand into new local areas if needed
This process keeps the campaign fresh, adaptive, and profitable over time.
Ad Types That Work Best for Solar Companies
We use a mix of ad types to ensure your solar brand stands out:
1. Search Ads
What they are:
Search Ads are the text-based ads that appear at the top of Google search results when someone types in a relevant query like:
- “solar panel installer near me”
- “residential solar installation cost”
Why they’re important for solar companies:
These users are actively searching for a solution, which means they’re ready to buy or inquire. Showing up at the top of Google gives your business prime visibility at the exact moment someone needs your service.
Best for: Capturing high-intent leads
Example: A homeowner searching “solar panels for home in Mumbai” clicks your ad and fills out your quote form.
2. Local Service Ads (LSAs)
What they are:
LSAs are a special type of ad that appear above even regular Search Ads — with your:
- Business name
- Google rating
- Phone number
- Service area
- “Google Guaranteed” badge (if applicable)
Why they’re powerful for solar businesses:
These ads are pay-per-lead (not pay-per-click), meaning you only pay when someone actually calls or messages you. They build trust instantly with your Google reviews and company details shown upfront.
Best for: Building credibility & getting direct calls
Example: Someone in your service area sees your 4.8-star rating and taps “Call Now.”
3. Display Ads
What they are:
Display Ads are visual banner ads that appear on websites, apps, or YouTube. You can use images, graphics, or animations to grab attention.
Why solar companies should use them:
They’re great for brand awareness and retargeting — especially for users who may have visited your site but didn’t convert. These ads remind people of your service while they browse news or solar-related content.
Best for: Keeping your brand top-of-mind
Example: A visitor who browsed your solar pricing page sees your ad again while reading a local news article.
4. Remarketing Ads
What they are:
Remarketing Ads target people who already visited your website but didn’t take action. These users are shown tailored ads on Google or partner websites to bring them back.
Why they’re essential:
Most people don’t convert on the first visit. Remarketing helps stay in front of warm leads, increasing your chances of turning interest into action.
Best for: Following up with potential customers
Example: Someone clicked your ad but left without filling a form. Later, they see your remarketing ad and return to book a consultation.
Why Use All 4?
When used together, these ad types create a full-funnel marketing strategy:
- Search Ads capture active buyers.
- LSAs boost trust and deliver direct calls.
- Display Ads spread awareness and expand reach.
- Remarketing Ads re-engage visitors and increase conversions.
This mix ensures you reach customers at every stage of the buying journey — from interest to action.
Sample Ad Copy That Converts
Here’s an example of an ad written by our team:
1. Headline: Go Solar & Save Up to 70% on Your Bill – Free Quote
Why it’s effective:
- “Go Solar”: Clear and relevant keyword that directly matches what the user is searching.
- “Save Up to 70% on Your Bill”: This immediately highlights a strong financial benefit — people are very motivated to reduce energy costs.
- “Free Quote”: A no-obligation offer that reduces buyer hesitation and encourages action.
2. Description: Affordable solar panel installation with zero upfront cost. 25-Year Warranty. Licensed & Insured Installers. Call for Free Consultation Today.
Why it converts:
- “Affordable”: Reassures users they don’t need a huge budget to go solar.
- “Zero upfront cost”: Removes a major barrier — money.
- “25-Year Warranty”: Adds trust and reliability. Solar is a long-term investment, so a long warranty matters.
- “Licensed & Insured Installers”: Establishes credibility and professionalism.
- “Call for Free Consultation Today”: Strong call to action (CTA) that encourages immediate contact.
Why It’s Called a “High-Converting” Ad
This ad is designed to:
- Match the user’s intent (someone searching for solar panels or installers)
- Communicate value quickly (savings, zero cost, warranty)
- Create urgency (CTA: “Call Today”)
- Build trust (licensed, insured, long warranty)
Together, these elements help boost click-through rate (CTR) and increase conversions (form submissions, phone calls, etc.).
Tips to Maximize Your Google Ads ROI as a Solar Business
If you’re managing your own Google Ads (or just starting out), here are a few tips from our experts:
1. Use Location in Keywords
What it means:
Include your city, state, or region in the keywords you’re targeting in your Google Ads campaigns. For example:
- Instead of just “solar panel installation”
- Use “solar panel installation in Pune” or “Delhi residential solar company”
Why it helps:
- It makes your ads more relevant to local searchers
- Google gives preference to location-specific ads when people search for nearby services
- You’ll attract leads who are actually within your service area
Result: Higher lead quality and lower wasted ad spend
2. Add Call Extensions
What it means:
In Google Ads, call extensions are clickable phone numbers that appear under your ad. They allow mobile users to call you directly without even visiting your website.
Why it helps:
- Increases conversions from people who prefer phone contact
- Boosts ad visibility and makes your ad look more complete
- Helps generate more leads from mobile users (which make up the majority of Google searches today)
Result: Faster lead generation and higher mobile engagement
3. Run A/B Tests
What it means:
Test two different versions of your ads or landing pages at the same time to see which performs better. You can test:
- Ad headlines
- Description lines
- CTA buttons
- Images or layout on landing pages
Why it helps:
- You learn what messaging works best with your audience
- Even small changes (like changing “Call Now” to “Book Free Quote”) can improve your click-through rate and conversions
- Helps refine your strategy for better ROI over time
Result: Continuous improvement = more leads with the same budget
4. Track Every Lead
What it means:
Use tools like Google Tag Manager or your CRM (like HubSpot, Zoho, etc.) to track:
- How many leads you’re getting from ads
- Which keywords and ads are generating those leads
- What happens to the leads after they fill your form or call
Why it helps:
- You’ll understand which parts of your campaign are working
- You can stop wasting money on non-performing keywords or ads
- Makes your decision-making data-driven, not based on guesses
Result: Better control, better results, and reduced cost per lead
Frequently Asked Questions (FAQs)
1. How much should a solar company spend on Google Ads?
It depends on your service area and goals. A small local solar company might start with ₹10,000–₹30,000/month, while larger providers can invest ₹1L+ monthly. What’s more important is optimizing for conversions — not just clicks.
2. Is $120/month enough for Google Ads management?
Absolutely. At WebAdis, our Google Ads management for solar companies starts at just $120/month, and we provide full support — from keyword research to performance tracking.
3. How soon will I see results?
You can see impressions and clicks within the first 48 hours. Leads often start within the first week, with significant results in 30 days as the campaign optimizes.
Ready to Grow Your Solar Business with Google Ads?
If you’re serious about growing your solar company and reaching high-quality leads in your service area, Google Ads for Solar Companies is your best bet. But doing it right requires industry expertise, not guesswork.
Let our team of Google Ads Experts for Solar Companies handle everything for you — from campaign setup to landing page creation — at just $120/month.
Contact WebAdis today for a free Google Ads audit, and let’s light up your business with powerful PPC marketing.
